| WorldCall Telecom Limited, an Oman Telecommunication Company (Omantel), has appointed Walter Pakistan (A division of WPP Marketing Communications) as its communication partners to handle its consolidated marketing communication, following an agreement signing on the 19th of Feb. 2014. This move is in line with WorldCall’s strategy of focusing avidly on a comprehensive, cohesive and an aggressive marketing plan from this year. Walter Pakistan with its vast experience of working on global brands and with the backing of WPP’s strong global network will not only work on setting the main course of WorldCall as a brand but also set the tone for other brands in the brewing group’s portfolio, including Digital TV, Cable and Internet services. |
